01
Athlete Is the Hero
Never post about your gym. Post about their journey.
02
Data Is the Twist
Build the human story first. The score lands harder when we care.
03
Film the Reaction
The face when they see their score is worth more than the score.
04
Make Them Curious
Every post should make a viewer wonder: what would MY score be?
05
Consistency Wins
40 honest posts beats 1 viral video. Show up every week.
6 Story Types
Rotate
Through
These
01
Score Reveal
Real-time reaction to their USR score. No script. Pure truth.
02
Before & After
Same athlete, two scores, months apart. Show what changed.
03
The Surprise
Athlete whose score defies expectations. Surprises get shared.
04
Team Test
Whole team assessed. Internal competition. Instantly watchable.
05
What It Means
Explain USR to skeptics. Builds trust with coaches & parents.
06
The Goal Setter
Athlete with a target score. Follow them. Make it a series.
Caption Starters
The Score Reveal
[Name] has played [sport] for [X] years. She came in thinking she knew how fast she was.
Her USR score: [score].
That's top [X]% for her age. She didn't say a word for 10 seconds. Then asked when she could come back.
The Surprise
Everyone assumes they know who the "fast" athletes are.
Today a [description] walked in and scored a [score] — top [X]% of everyone we've ever assessed.
Speed doesn't care about your assumptions.
What would your score say? 👇
The Progress Story
January: [score].
April: [score].
[Name] didn't change his training volume. He changed what he trained.
[X] points in [X] weeks. That's what a baseline score is actually for — not a judgment. A starting line.