Showcase Event Toolkit · USR Director Portal

How to use this toolkit

Pick the event-stage asset you need (pre-event, event-day, post-event)
Replace placeholders like {{coach_first_name}}, {{city}}, {{event_date}}, and {{lab_name}}
Copy and send via your email or HubSpot Sequence — these can be tokenized using the Automation Spec

I · Pre-Event · −3 to −1 WeeksSets expectations · Builds anticipation

Pre-Event Lab Brief

The "5-minute promise" coach email

First touch with the lab/coach hosting the Showcase. Anchors the value exchange (USR builds, lab clicks send), introduces the post-event 3-question content engine, and lists exactly what they'll get.

Email Send −3 weeks

📧 Pre-Event Email

Subject{{coach_first_name}}, here's how we turn your {{city}} Showcase into content that wins clientsHey {{coach_first_name}}, Your {{city}} Showcase is coming up on {{event_date}} — and we're fired up to be there with you. We're handling the registration page, the athlete comms, and the event-day setup. You run the testing. We've got the rest. There's one more thing we want to do for you — and it only takes 5 minutes of your time after the event.

Within 48 hours of your showcase, we'll send you 3 questions about one athlete who stood out. Your answers become a full content package we build and send back to you — an athlete feature story, 3 social tiles, a follow-up email for every attendee, and a parent leave-behind PDF. All co-branded with {{lab_name}}. All ready to post or send. Zero design or writing work on your end.

The 3 Questions (sent within 48 hrs of your event)1. Who surprised you at this event — and why? 2. What changed for them — and what made the difference? 3. What's next for them?

What You Get01 Athlete Feature Story — published on USR.com, co-tagged with {{lab_name}} 02 Co-Branded Social Tiles — 3 Instagram-ready graphics 03 Attendee Follow-Up Email — drafted and ready to forward 04 Parent Leave-Behind PDF — hand out at the event

TimelineNow Registration page is live [USR] −2 Weeks Social teaser + invite email [USR writes / you send] −1 Week Reminder + event kit [USR] Event Day You run the testing [Lab] +48 Hrs We send you the 3 questions [USR asks / you answer] +5 Days Your content package arrives [USR delivers / you distribute]

Excited to see what {{city}} produces this summer. Let's make it a great one. — The USR Team universalspeedrating.com · @usrevents · @universalspeedrating

~280 words · Send 3 weeks before event

II · Event Day & Post-EventAdd as the playbook expands

Coming Soon

The rest of the Showcase asset library

As the Summer 2026 tour kicks off, additional templates will land here. Each follows the same format: copy-to-clipboard, placeholder system, ready for HubSpot tokenization.

Q3 2026 Tour begins

−2 Wk Athlete Invite Email Sent by lab to existing athlete list. USR writes; lab forwards. Drives early registration.

−1 Wk Reminder + Parent PDF Final push for registered athletes. Parent overview PDF for lobby distribution.

Event Day · 3-Question Capture Form Sent +48 hours after event. Single Typeform/Google Form link. Replaces a brief.

+5 Day Attendee Follow-Up Email Sent by lab to every attendee. Includes athlete story, results summary, next-session CTA.

Social Tile Captions (3-pack) Pre-written Instagram captions for the 3 co-branded tiles. PR athlete spotlight, ranking, by-the-numbers.

Director Internal Brief Pre-event briefing for the Regional Director — talking points, lab background, expected attendance.

Placeholder Reference

{{coach_first_name}} Lab coach / owner first name
{{city}} Showcase city (e.g., San Diego)
{{event_date}} Event date (e.g., July 12, 2026)
{{lab_name}} Speed Lab business name
{{registration_link}} Event landing page URL
{{director_name}} Regional Director's name