Video tip: Film Makena's reaction when she sees 20.2 on screen. If you have early session footage, open with it. The contrast does the work.
Tip: Use the USR score graphic as the background image. Bold text overlay with just the numbers.
Video tip: Side-by-side of both athletes training or reacting to their scores. Split-screen works great. Tag both athletes.
Video tip: Put "3 sessions" on screen early — that's the hook. Show the score reveal, then the "only took 3 sessions" reveal.
Video tip: If you have footage of Brady across multiple sessions, a quick montage leading to the score reveal hits hard. The 105 sessions stat leads the whole thing.
Note: Add Dreyden's sport/position if you know it — makes the 21.2 mph number land harder with recruiters and sport-specific audiences.
Note: Add Lily's sport — female athlete content resonates especially well with club soccer, volleyball, and basketball communities.
Best use: Post this now as the setup. Post the 20 mph moment when it happens as the payoff. This is a two-part series. Ask Emma first if she's on board with being followed publicly.
Video tip: If you have the moment Tytan crossed 20 mph, that's the clip. Score reveal + reaction = the whole post.
The strongest coaching stories follow a clear arc: elite insight → specific method → measurable result in a young athlete. The NFL Combine is one of the most credible speed assessment environments in the world. A coach who worked there alongside Les Spellman, then brought those methods to youth athletes at the Performance Lab, is a story that speaks directly to parents, club coaches, and recruiters. It also validates the entire USR methodology — if it's good enough for the Combine, it's good enough for your athlete.
Name, sport background, how long they've been at the Performance Lab, and any other credentials worth knowing. The more specific the better — "former D1 sprinter who trained under Les for 3 years" lands differently than just "a coach."
Were they running drills, coaching athletes through their 40-yard dash prep, working directly with Les on assessments? The more specific the detail, the more credible the story. "I helped prep 12 defensive backs for the 40" is a story. "I was there" is not.
This is the heart of the story. Something specific you observed at the elite level that you now apply at the Performance Lab. For example: "At the Combine I noticed the fastest athletes all had the same hip position on their first step — that's now the first thing I look for with every 12-year-old who walks in." One concrete, specific insight.
We have the data. If there's an athlete from the last 60 days — Makena, Brady, Dreyden, anyone — whose improvement you'd point to and say "that's the Combine methodology at work," name them. The through-line from NFL Combine → Performance Lab → this specific kid's score is the most powerful version of this story.
Send your answers to your USR rep and we'll have all three versions ready within 24 hours.